New products can be concept-driven or product-driven. The implicit model that underlies the following paragraphs is concept-driven i. New product development must have focal points to have any chance of success. These focal points are largely managerial judgments.
New Product Research Successful new products are essential to a company's growth and survival We believe new products to be one of the most important applications of marketing research, but one of the most difficult to execute in practice.
New products can be concept-driven or product-driven. The implicit model that underlies the following paragraphs is concept-driven i. New product development must have focal points to have any chance of success. These focal points are largely managerial judgments. Once some of the basic focal points are identified, then Decision Analyst can help make the effort successful.
Qualitative Explorations Once the target audience is identified even if not totally preciseand some notion of the product category or human need is established, then qualitative research is the first step.
The purpose is to develop in-depth understanding of the target consumer—their motivations, perceptions, fears, and preferences.
Perceptions of competitive products can be explored. Unmet needs can be identified. New product ideas can be sought. The qualitative exploration serves to identify new product possibilities as well as refine the target-market definition for those possibilities.
Qualitative research is also useful in determining the starting points for ideation.
These ideation sessions can be conducted online or offline, following creative processes developed by Decision Analyst.
These concepts can then be refined with qualitative research before going into quantitative testing.
Free articles on different marketing research techniques. Topics include: ad research, concept testing, product testing, advanced analytics Marketing Research White Papers. The magic of idea-centric creativity offers a new way for corporations to re-invigorate their new product development programs using consumers who are exceptionally. TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. a full-service market research provider located in Fort Washington, PA. Related Articles. Ten Top Tips for Winning Ideas. Ideas First. White Paper February, companies who ultimately are using this white paper to sell the reader a product or solution. The contents of the white paper, though, are generally educational in nature, not.
Concept Testing Concept testing identifies potentially successful new products early on, so that you can focus limited research and development resources and limited marketing resources on the new product concepts with the greatest probability of consumer acceptance.
Decision Analyst provides a suite of concept testing systems and services. Brand Name Research Selecting a name for a new product is an important step in new product development. Typically, final names are tested in the context of package, concept, or product testing, so that all variables are implicitly incorporated into the name test.Decision Analyst is a leading global marketing research and analytical consulting firm, with over 3 decades of experience in new products research and consulting.
Our staff has worked on hundreds of successful new products. How to develop successful products by using market research methodologies and techniques. New Product Development: Stages and Methods. By Rajan Sambandam, PhD, Chief Research Officer.
Related White Papers. You May Get More than You Pay For -Quirk's. New product development must have focal points to have any chance of success.
Focal points include definition of the target market, determination of the product category, and/or definition of the problem to solve or opportunity to exploit. Building on the foundation of understanding provided by the qualitative research, Decision Analyst.
Introduction Market research is the process by which businesses find out about customers’ needs, wants and desires. It makes possible the successful development of new products. companies who ultimately are using this white paper to sell the reader a product or solution.
The contents of the white paper, though, are generally educational in nature, not. Promoting Other Assets: Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts.
Make sure these assets are highly relevant to the topic at hand and focused on answers the audience may need, rather than pushing your company’s products .